How a Coffee Brand Creates Creative Campaigns to Engage Their Audience and Turn Them Into Brand Advocates | Armaan Sood - Co-founder, Sleepy Owl Coffee
Description
Get ready to hear the story behind Sleepy Owl, the homegrown Indian instant coffee brand that’s taking the market by storm with its flavored instant coffee.
With 90% of their content creation done in-house, Sleepy Owl values authenticity and transparency. Their focus is on promoting the brand, rather than just the product, recognizing that a strong brand personality can help sell the product better. And they know the importance of nailing the product-market fit before building their brand.
Sleepy Owl is known for its creative and viral ads, like the mute ad that made people stop skipping the ad and actually watch it. They experiment with different formats and creatives for ads, knowing that not everything will work, but the effort is worth it when something takes off.
Their long-form videos on YouTube showcase their work culture and team, emphasizing that their coffee is not only delicious, but essential for a productive day. And they’re always trying innovative campaigns to engage their audience and turn them into brand advocates.
The Sleepy Owl team believes that the key to success is putting your heart and soul into your brand, and going all-in on executing your product sharply. And being verified on Instagram has helped them build legitimacy and trust with their consumers.
So, if you’re looking for a lesson in building a successful brand, tune in to hear Sleepy Owl’s inspiring story and their pro tips for budding entrepreneurs.
Want to try their coffee? Here's a coupon code from us: SLEEPYOWL15
United States
